Top 10 SEO Trends for 2023: 2. Conversational Queries

The world of SEO is always changing, and staying ahead of the curve can be a challenge. In the past few years, there has been a shift from traditional SEO tactics to more conversational search, and this trend is expected to continue in 2023. Conversational queries, also known as natural language processing, are a way of understanding what people are asking when they search for something online. This type of search is becoming more and more popular, and it’s important for website owners to understand the implications of this trend.

Conversational queries are different from traditional keyword-based search queries because they use natural language to understand what people are asking. For example, if someone searches “What is the best restaurant in London?”, the search engine will understand this as a conversational query, and will try to answer the question rather than just return a list of links.

Understanding Conversational Search and Voice Search Trends

Understanding the differences between conversational search and voice search is important when optimizing your website for SEO. Conversational search queries are typically longer and more specific than traditional keyword-based queries, as they are trying to understand the intent behind the search. Voice search queries are typically shorter and more conversational, as users are used to talking to their devices in natural language.

It’s also important to understand the language used in voice search queries. People tend to use more natural language when speaking than when typing, so understanding the language used in voice searches is key to optimizing your website for them. For example, people may use more informal language when searching by voice, such as “Where’s the closest pizza place?” rather than “What is the closest pizza restaurant?”

Exploring the Benefits of Conversational Search and Voice Search SEO

Conversational search and voice search can have a number of benefits for SEO. For starters, they allow search engines to better understand what people are looking for, which can lead to more relevant search results. This can also lead to an increase in traffic to your website, as your website may be more likely to appear in the search results for conversational or voice queries.

Furthermore, conversational search and voice search can help you target specific audiences. For example, if your website offers services for a specific industry, you can optimize your website for conversational queries related to that industry. This can help you reach a more targeted audience, as the search engine will be more likely to return your website in the search results for queries related to that industry.

Tips for Optimizing Your SEO Strategy for Conversational Queries in 2023

Now that you understand the trends in SEO for conversational queries in 2023, it’s time to start optimizing your website for them. Here are some tips for optimizing your SEO strategy for conversational queries:

  • Focus on natural language. Make sure that your content is written in natural language, as this will help search engines better understand what your website is about.
  • Optimize for voice search. Make sure to optimize your website for voice search queries by using shorter, more conversational phrases.
  • Monitor your analytics. Monitor your analytics to see which queries are driving the most traffic to your website. This will help you identify which queries you should optimize for.
  • Keep up with trends. Make sure to keep up with the latest trends in SEO and make adjustments to your website accordingly.


Conversational queries and voice search are becoming increasingly popular in the world of SEO, and understanding the trends in these areas is key to optimizing your website for them. Natural language processing and voice search, are tools that can help you optimize your website for conversational queries. Additionally, monitoring your analytics and keeping up with the latest trends in SEO can help you stay ahead of the curve.

By following the tips outlined in this blog, you can ensure that your website is optimized for conversational queries in 2023. With the right strategies in place, you can stay ahead of the competition and maximize the visibility of your website. Work with Nonna Digital Marketing to ensure your website’s SEO is optimized for conversational queries.