While long-term digital marketing strategies are essential, sometimes you need results now. Here are five powerful, quick-to-implement tactics that can enhance your small business’s online presence in a month. Each of these can be completed in just a few hours but can make a lasting impact on your digital visibility.

1. Supercharge Your Google Business Profile

Your Google Business Profile (GBP) is often the first impression potential customers have of your business. Here’s what you can do in under an hour:

• Add or update your business hours, including special holiday hours
• Upload at least five recent, high-quality photos of your business, products, or services
• Write a detailed business description that includes your key services and unique value proposition
• Add your most popular products or services directly to your profile
• Respond to any unanswered reviews (positive and negative)

Pro Tip: Use keywords naturally in your business description and posts, but avoid keyword stuffing. Google rewards authenticity.

2. Create a Review Generation Mini-Campaign

Reviews are pure gold for local businesses. Here’s a quick system you can set up today:

• Create a simple review request template that’s warm and personal
• Set up a short link to your review profiles (Google, Facebook, etc.)
• Identify your 10 most satisfied recent customers
• Send personalized review requests to these customers
• Set a reminder to send 2-3 review requests weekly moving forward

Pro Tip: Make it easy for customers by providing specific but optional review prompts, such as “You might want to mention the specific service you received or what you found most helpful.”

3. Optimize Your Website’s Key Pages

Focus on your most important pages first. Usually, these are your:

• Homepage
• Contact page
• Main service/product pages
• About page

For each page:

• Update all contact information
• Add clear calls-to-action (CTAs)
• Ensure your business hours are current
• Check that all links work
• Verify your contact forms are functioning
• Add recent customer testimonials
• Update any old pricing or service information

Pro Tip: Make sure your phone number is clickable on mobile devices and your contact information is consistent across all pages.

4. Refresh Your Social Media Presence

You don’t need to be on every platform, but your existing profiles should be current and professional:

• Update your profile photos and cover images
• Ensure all business information matches your website
• Pin your most important or popular post to the top of your profile
• Archive any outdated promotional posts
• Create a content calendar for the next two weeks
• Cross-link your social profiles with your website

Pro Tip: Choose one platform to focus on primarily, based on where your customers spend their time, rather than trying to maintain an active presence everywhere.

5. Create a Lead Magnet

Develop a simple but valuable resource your potential customers would love:

• Industry checklist
• How-to guide
• Tips sheet
• Basic template
• Resource list
• FAQ document

Then:

• Add it to your website
• Create a simple landing page
• Set up an email capture form
• Promote it on your social media
• Include it in your email signature

Pro Tip: Your lead magnet doesn’t need to be lengthy – it just needs to solve a specific problem for your target customer.

Measuring Your Quick Wins

Track these metrics over the next 30 days to measure your success:

• Google Business Profile views and actions
• New review count and average rating
• Website contact form submissions
• Social media engagement rates
• Lead magnet downloads

Need Help Implementing These Quick Wins?

While these improvements can be done in-house, sometimes having expert guidance helps ensure they’re done right the first time. Nonna Digital Marketing offers professional services to help enhance your online presence, including Google Business Profile optimization, website improvements, and social media management. Whether you need help with one specific area or want to improve your entire digital presence, expert support is available to help you achieve your goals.

Contact Nonna Digital Marketing today for a consultation on how to maximize your online presence and attract more customers to your business.

This article is part of the “New Year, New Strategies” series, providing practical digital marketing guidance for small businesses. Stay tuned for more insights from your local digital marketing experts at Nonna Digital Marketing.